Case Study: How Pauline Went from Free Consultations to a 70% Close Rate With Paid Discovery
Pauline is a talented author and web designer for authors. Despite her deep expertise in her niche, Pauline was stuck in a frustrating cycle: free consultations that dragged on, unclear project scopes, and proposals that clients didn’t fully understand—or worse, didn’t accept. Despite offering valuable insights during these calls, she struggled to get the details […]
